Pakistan Soft Power: Highlighting Brighter Spots – SASSI University
Joseph Nye coined the term “soft power” in his book Bound to Lead which was published in 1990, that contradicted the then conventional view of the downfall of American supremacy. Joseph Samuel Nye Jr. was an ex Assistant Secretary of Defense for International Security Affairs and an American political scientist. He argued that the decline of power for America was not due to you there political or economic competition with Russia and Japan respectively but there was another reason that was not so